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Marketing Manager (Victoria’s Secret)
Valiram GroupIndonesia30+ hari yang lalu
Uraian TugasUse customer and category insights to plan and execute country marketing plans / campaigns to keep customers constantly engaged Understand the digital and mobile landscape across the region and to integrate the use of these channels effectively into all marketing activities To lead to roll out of CRM program – develop the strategy, plan and execute the activities with tailored activation for the different customer segments To drive customer sign up for the CRM program To ensure consistent communication of the brand positioning. Work closely with merchandising and planning team (MPA) to formulate promotions and activities to drive sales. Work closely with MPA and Visual Merchandising plan for in-store communication materials to support all marketing activities and promotion and to localize the communication where applicable. To conduct pre and post evaluations on all marketing activities / campaigns to be used in future planning. Ensure timely submission of all marketing reports – weekly, monthly, by campaign To ensure all marketing materials are approved by Brand and / or Directors. Build effective working relations with local, regional and international internal stakeholders and also with the Principal. Make periodical store visits to better understand the business marketing needs. Use customer and category insights to plan and execute country marketing plans / campaigns to keep customers constantly engaged Understand the digital and mobile landscape across the region and to integrate the use of these channels effectively into all marketing activities To lead to roll out of CRM program – develop the strategy, plan and execute the activities with tailored activation for the different customer segments To drive customer sign up for the CRM program To ensure consistent communication of the brand positioning. Work closely with merchandising and planning team (MPA) to formulate promotions and activities to drive sales. Work closely with MPA and Visual Merchandising plan for in-store communication materials to support all marketing activities and promotion and to localize the communication where applicable. To conduct pre and post evaluations on all marketing activities / campaigns to be used in future planning. Ensure timely submission of all marketing reports – weekly, monthly, by campaign To ensure all marketing materials are approved by Brand and / or Directors. Build effective working relations with local, regional and international internal stakeholders and also with the Principal. Make periodical store visits to better understand the business marketing needs. Minimum a Diploma / Degree Minimum 5-7 years of experience in a Retail environment managing brands Experience in managing and executing CRM program Experience in Brand Building, Launch Events, Relations with PR, Malls, Media will be an advantage. Strong understanding of digital marketing principals is a must. Service Oriented & Customer Focused Good Interpersonal skills Good Teamwork and has leadership quality Pleasant Personality Proficient in Computer Skills Good in English in both in oral and written. Ability to speak other language is an advantage
POSITION SUMMARY
- Manages the development and execution of marketing plan that includes online and offline activation of activities, advertising, publicity and events for Victoria’s Secret according to set guidelines.
- Manages the planning and execution of CRM program to build loyal customers in market.
- Support the Business Goals of sales and profits growth as well as brand awareness in all operating markets.
- Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.
KEY AREAS OF RESPONSIBILITIES
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Marketing Manager • Indonesia