Lead paid + organic campaigns (online + offline)
Drive performance marketing (ROAS, CAC, GMV)
Boost growth through community, UGC & guerrilla marketing
Brand Leadership & Positioning
- Strengthen Antarestar’s urban outdoor identity
- Build a tone & voice that resonates with Gen Z & Millennials
Cross-Functional Collaboration
Work closely with KOL, RnD, Content, E-commerce, and Design teamsTurn big creative ideas into impactful and profitable campaignsData-Driven Execution
Weekly review of marketing performance & campaign resultsExperiment with new channels — TikTok, communities, PR stunts, and moreRequirements
Hard Skills
8 years of experience in Marketing and 3 - 5 years a strategic marketing role (Fashion / FMCG / Lifestyle)Proven success in running integrated marketing campaignsStrong understanding of end-to-end process : market research, brand strategy, media buying, and community buildingDeep knowledge of digital marketing ecosystem (Meta Ads, TikTok Ads, SEO, Marketplace, etc.)Data-driven mindset and growth-oriented executionExperienced in creative campaigns (UGC, collaborations, brand activations)Strong network with KOLs, media, and communitiesSoft Skills
Fast thinker, agile, and decisiveAble to lead and motivate Gen Z teams effectivelyCreative, energetic, and result-focusedGreat listener who can translate CEO vision into tactical executionProactive, adaptive, and capable of handling multiple brands at onceRetail & Consumer Products 11-50 employees
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