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Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

ANTARESTARBekasi, Jawa Barat, Indonesia
14 hari yang lalu
Uraian Tugas

Lead paid + organic campaigns (online + offline)

Drive performance marketing (ROAS, CAC, GMV)

Boost growth through community, UGC & guerrilla marketing

Brand Leadership & Positioning

  • Strengthen Antarestar’s urban outdoor identity
  • Build a tone & voice that resonates with Gen Z & Millennials

Cross-Functional Collaboration

  • Work closely with KOL, RnD, Content, E-commerce, and Design teams
  • Turn big creative ideas into impactful and profitable campaigns

    • Data-Driven Execution

  • Weekly review of marketing performance & campaign results
  • Experiment with new channels — TikTok, communities, PR stunts, and more

    • Requirements

    Hard Skills

  • 8 years of experience in Marketing and 3 - 5 years a strategic marketing role (Fashion / FMCG / Lifestyle)
  • Proven success in running integrated marketing campaigns
  • Strong understanding of end-to-end process : market research, brand strategy, media buying, and community building
  • Deep knowledge of digital marketing ecosystem (Meta Ads, TikTok Ads, SEO, Marketplace, etc.)
  • Data-driven mindset and growth-oriented execution
  • Experienced in creative campaigns (UGC, collaborations, brand activations)
  • Strong network with KOLs, media, and communities

    • Soft Skills

  • Fast thinker, agile, and decisive
  • Able to lead and motivate Gen Z teams effectively
  • Creative, energetic, and result-focused
  • Great listener who can translate CEO vision into tactical execution
  • Proactive, adaptive, and capable of handling multiple brands at once

    • Retail & Consumer Products 11-50 employees

    #J-18808-Ljbffr

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    Chief Officer • Bekasi, Jawa Barat, Indonesia

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