L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.
Brand : MAKE UP FOR EVER
THE CONTEXT
Mastery unleashes creativity. Nothing sums up better the philosophy of MAKE UP FOR EVER, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her makeup brand. At MAKE UP FOR EVER, teaching plays an essential role : in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of makeup.
YOUR IMPACT
To accelerate MAKE UP FOR EVER business and strengthen brand presence & market share with effective strategies and implementation that fit with our brand DNA and values.
In this position, the candidate will be responsible to lead Marketing : Product, PR and Digital. He / She will need to develop and implement key marketing strategies that will translate into brand and business goal.
YOUR MISSION
Products :
- Product Assortment, forecasting & product fulfilment with clear analysis on sales trend, franchise + category performance
- Inventory management and ability to identify stock health and provide depletion plan (promo mechanics, exhibition, etc)
- Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign together with Retail team
- Stay alert with Beauty market, competitors & upcoming trend
- Manage & analyse products – customers historical data for clear action plan / strategies, align with Retail Manager
PR & Digital :
Work closely with regional, in-house & external creative agencies for all marketing campaigns and ensure good execution that fit with brand valuesManage brand and PR Event that focus on build great awareness and visibility resulting to business & market share gainManage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insightsActively initiate partnership & brand engagement with external parties (Mall, Retailers, Other brands) that resulting to wider reach of recruitment & salesProvide clear brief and analysis to media agency for digital marketing campaigns across social media platforms and analyze the key metrics resultRequirements
Bachelor’s degree with minimum 5 years of working experience in Brand – Product field; 1-2 years in junior / entry managerial roleProfessional proficiency in EnglishExcellent communication & presentation skills both written & verbalGood time management ensuring all reports and projects are done timelyStrong analytical skill. Able to do comprehensive sales & data analysisGood project management skills & able to work with medium to large team membersHigh Resilience, Agility with creative and problem-solving mindset