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Brand Manager

Brand Manager

INOVA PHARMACEUTICALS (AUST)ID
20 hari yang lalu
Uraian Tugas

Key accountabilities and performance indicators include :

  • Develop and execute annual brand plans and marketing strategies for assigned OTC products.
  • Lead the planning and implementation of consumer-focused campaigns across digital and traditional channels (ATL, BTL, and TTL).
  • Leading Brand / Business development in Medical Channel in collaboration with Internal and external parties
  • Analyse market trends, competitor activity, and consumer insights to identify growth opportunities and strategic actions.
  • Collaborate with cross-functional teams including Sales, Regulatory Affairs, Medical, R&D, and Supply Chain to ensure seamless execution of brand initiatives.
  • Oversee new product launches, packaging updates, and promotional material development in compliance with regulatory guidelines.
  • Monitor and manage brand performance metrics, including market share, sales, profitability, and brand health indicators.
  • Optimize marketing budget allocation to maximize return on investment (ROI).
  • Maintain strong relationships with external partners such as advertising agencies, media, research firms, and distributors.
  • Ensure that all marketing activities and communication materials meet local pharmaceutical advertising regulations and corporate policies.
  • Driving Marketing communication and Media / Digital Marketing Strategies for the assigned OTC categories in collaboration with Internal and external parties.

Job Requirements :

To be successful in this role, you will possess the following

  • Bachelor’s degree in marketing, business administration, pharmacy, or related field. Master’s degree is a plus.
  • Minimum of 5–7 years of experience in brand or product management, preferably in the pharmaceutical or FMCG sector.
  • Strong understanding of OTC product dynamics, consumer behavior, and retail channels.
  • Experience doing Medical Marketing
  • Strong Understanding of Media and Digital marketing (incl social media and Influencers)
  • Proven experience in developing and executing marketing campaigns.
  • Strong analytical, strategic thinking, and project management skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work cross-functionally and manage multiple stakeholders.
  • Familiarity with regulatory and compliance requirements in the pharmaceutical industry.
  • Buat peringatan pekerjaan untuk pencarian ini

    Brand Manager • ID