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Brand Manager

INOVA PHARMACEUTICALS (AUST)ID

20 hari yang lalu

Uraian Tugas

Key accountabilities and performance indicators include :

Develop and execute annual brand plans and marketing strategies for assigned OTC products.
Lead the planning and implementation of consumer-focused campaigns across digital and traditional channels (ATL, BTL, and TTL).
Leading Brand / Business development in Medical Channel in collaboration with Internal and external parties
Analyse market trends, competitor activity, and consumer insights to identify growth opportunities and strategic actions.
Collaborate with cross-functional teams including Sales, Regulatory Affairs, Medical, R&D, and Supply Chain to ensure seamless execution of brand initiatives.
Oversee new product launches, packaging updates, and promotional material development in compliance with regulatory guidelines.
Monitor and manage brand performance metrics, including market share, sales, profitability, and brand health indicators.
Optimize marketing budget allocation to maximize return on investment (ROI).
Maintain strong relationships with external partners such as advertising agencies, media, research firms, and distributors.
Ensure that all marketing activities and communication materials meet local pharmaceutical advertising regulations and corporate policies.
Driving Marketing communication and Media / Digital Marketing Strategies for the assigned OTC categories in collaboration with Internal and external parties.

Job Requirements :

To be successful in this role, you will possess the following

Bachelor’s degree in marketing, business administration, pharmacy, or related field. Master’s degree is a plus.

Minimum of 5–7 years of experience in brand or product management, preferably in the pharmaceutical or FMCG sector.

Strong understanding of OTC product dynamics, consumer behavior, and retail channels.

Experience doing Medical Marketing

Strong Understanding of Media and Digital marketing (incl social media and Influencers)

Proven experience in developing and executing marketing campaigns.

Strong analytical, strategic thinking, and project management skills.

Excellent communication, presentation, and interpersonal skills.

Ability to work cross-functionally and manage multiple stakeholders.

Familiarity with regulatory and compliance requirements in the pharmaceutical industry.

Brand Manager • ID