Brand Executive

Description

of Duties

• Responsible for brand building, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities.
• Brand sales analysis and follow up for strategy implementation
• Keep up to date with market trends and new developments, customer feedbacks and complaints utilizing information for business improvement.
• Formulating and implementing trade / marketing strategies.
• Execution of trade and promotional activities
• Providing market analysis information pertaining to competitors, trends and activities
• Responsible develop marketing strategy & activities to build up the product / Brand
• Collaborate with sales team to achieve and exceed business target by developing a strong product strategy, launching new product, product position, and pricing strategies
• Conduct research to identify emerging trends of consumers.
• Design, collect and analyze customer satisfaction and feedback.
• Execute activities to communicate business value proposition to customers
• Implement innovation campaigns to drive higher customer retention and loyalty.
• Maintain customer acquisition and retention programs.
• Monitor effectiveness of programs.
• Monitor product quality, design and brand alignment.
• Review effectiveness of brand campaigns.

Requirement : (Experience, Knowledge & Skills)

Education & Experience

Knowledge and Skills