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Manager, Communications

Manager, Communications

Mastercard, Inc.Indonesia
2 hari yang lalu
Uraian Tugas

Responsibilities

Strategy & Planning

  • Working with themunications Director, develop aprehensivemunications strategy that increases share-of-voice and drives thought leadership for Mastercard in key strategic areas.
  • This includes developing key narratives that arepelling, distinct and aligned with business priorities, as well as executing themunications plan.
  • Ensure that themunications framework and key messages are rolled out to all markets within the division

In-Marketmunications

  • Partner with in-market leads in developing market-specificmunications plans and key messages, while ensuring that this plan aligns with the overall divisionalmunications strategy and supports the market's business objectives.
  • Work closely with in-market teams to support them in theirmunications efforts and execution, including guiding them on in-market activations for local product launches or partnerships
  • Support marketing leads in integrated campaigns where necessary

    • Content Development

  • Develop quality content that is impactful, conveys Mastercard's values and messages in a consistent tone, and differentiates Mastercard from itspetitors. These include press releases, byline articles,mentaries, executive speeches and talking points, videos, social media content, and internal articles.
  • Develop thought leadership content to profile our leadership team across multiple channels (earned, owned and paid), and identify appropriate opportunities to position Mastercard's spokespeople as thought leaders, speaking opportunities

    • Media Engagement

  • Identify and secure media opportunities, such as interviews, byline and articles in local and regional media.
  • Provide strategic advice to business teams and spokespeople on media approach and outreach

    • Agency Management

  • Manage our network of externalmunications agencies and vendors, working closely with these partners and guiding them to ensure that deliverables are tracking to plan.

    • Internalmunications

  • Drive internalmunications approach and execution to create a positive internal culture within the division, encouraging knowledge sharing and celebrating successes.

    • Issues and Crisismunications

  • Support the SEAmunications Director and Regionalmunications Team in managing issues as and when they arise

    • Liaison with Global and Regionalmunications Teams

  • Ensure alignment and coordination ofmunication programs with global and regionalmunications teams

    • All About You

  • Minimum 8 years' experience in corporatemunications, media relations, public relations (either in-house or agency)
  • Strongmand of English - both written and spoken
  • Strong writing and editing skills, with the ability to createpelling content that resonates with the intended target audience.
  • Experience in developing and executing a multi-channelmunications approach, across earned, owned and paid channels.
  • Creativity and ability toe up with innovative storytelling, and fresh / creative angles to pitch a story.
  • Experience in media relations with a good track record of successfully pitching and securing media coverage, as well as strong media relationships with business, trade and national media across Southeast Asia.
  • Experience engaging with senior stakeholders, with the ability to convince and influence internal stakeholders
  • Experience in issues and crisis management
  • Regional and / or in-market experience in key Southeast Asia countries
  • Strong understanding of the financial services, fintech, digital or technology sector
  • Detail oriented, structured and organized, with the ability to prioritize and manage multiple tasks and projects simultaneously
  • Proactive with a "can-do" attitude
  • Ability to work with ambiguity
  • A flexible thinker who can move quickly from strategy to execution in a fast-paced environment.
  • A collaborative team player who is able to work independently
  • This role is best suited to someone whobines strategic thinking with a hands-on, detail-oriented approach to execution.

    • Corporate Security Responsibility

    All activities involving access to Mastercard assets, information, and networkses with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and

    • Job ID R-251216

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    Manager • Indonesia