L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.
BRAND : Parfums Christian Dior (
MISSION AND PURPOSE :
As the Parfums Christian Dior Boutique Manager, you are the ultimate leader and brand ambassador of your boutique and represent Dior Beauty in the market. You are responsible for the management of the Boutique and your team. Your mission is to develop and lead your team to maximize store performance (sales and client management) while ensuring exceptional level of service. Your passion and embodiment of the brand (values) will enable you to contribute to the wider development of the business and ensure that you continually develop personally and professionally.
MAIN RESPONSIBILITIES :
PEOPLE MANAGEMENT
- Daily manage the team and ensure a good level of team spirit and energy
- Ensure team are aware of and respect Dior strategy, goals and standards
- Set realistic individual KPIs for the team
- Coach and develop skills and knowledge of all team members using Dior tools and training materials
- Inspire and set an example on all boutique activities and rules
- Transmit your passion for retail and spread a culture of excellence and continuous improvement
- Foster a positive working environment and create a culture of feedback, encouraging diversity, mutual respect and teamwork
- Oversee annual review process for all store employees
- Assist in recruiting high calibre team members ensuring their development and retention through the effective management of their induction and performance
BUSINESS MANAGEMENT
Consistently achieve sales achievements (retail and remote) and profitability targets, using all levers, including but not limited to products, services, and events, to drive and maximize sales performanceStrive towards boutique excellence by effective goal setting in the areas of sales, KPI’s clienteling and service behaviors, and CRM activitiesDevelop business initiatives that will continue to grow the client base, drive sales and company’s ranking in the marketplace, with particular emphasis on building events relevant to your environmentUnderstand the competitive environment and identify opportunities for commercial developmentAnimate actively the implementation and success of Dior launch plan and animations that galvanize the storeEffectively manage internal and external communication to ensure successful events in store and / or remotelyOptimize stock levels and sell through by analysing your sales and communicating with back officeCLIENT EXPERIENCE
Foster a culture of building relationships and personalizing client experiences and a ensure high client and service centric mind-set in the teamPlay an active role on the sales floor to lead the team by example and ensure a welcoming environment in the boutiqueSell Dior products by meeting our clients’ needs and providing a memorable experience through high standard of service to clients throughout the whole sale following the brand methodAchieve retail sales targets and contribute to store and services KPIs on a monthly basisEducate customers on the Dior brand and on Dior productsMeet annual voice of client standards as defined by corporate (NPS + Dior service signature)CLIENT MANAGEMENT
Master and leverage client data to retain, recruit and grow client loyaltyProactively propose and execute in-store and remote actions to drive traffic to the store, to recruit new customers and to develop customer loyalty, guaranteeing excellent serviceManage and lead team effort in clienteling and CRM activities, including effective usage of the toolsOPERATIONS MANAGEMENT & REPORTING
Effectively organize and manage timetables according to team and boutique activityEnsure respect of all procedures towards sales, till, cash and stock management and report to HQ if any issuesEffectively manage stock (quantities and merchandising guidelines) and ensures inventory accuracyEnsure operational compliance across the store (iPos, cashing procedures…)Ensure health and safety of teams are managed and in line with guidelinesManage and reinforces relationships with the retailers / landlordsEnsure visual merchandising guidelines are applied to the highest standardsReport on a weekly basis store performance and events ensuring timely submissionIf applicable, liaise with HR to manage payroll, incentives calculations, overtime, disciplinary and global compliance with legal labour rulesRequirements
QUALIFICATION AND COMPETENCES :
WORK EXPERIENCE
3 years + as a Business or Boutique Manager responsible for teams from 5 to 10 people minimum, preferably in the luxury retail environment or fragrance brandProven track record in achieving retail results (sales and profitability)Proven record of working within a luxury retail environmentExperience of handling and executing well planned and successful prestigious brand events (would be a plus)SKILLS
Excellent selling skillsDigital savvyVery good beauty knowledge and rich vocabulary regarding beauty universeComputer and analytical skillsClient management skillsExcellent writing, communication and interpersonal skills, fluent in “local language” and, if possible, English spoken (mandatory on big counters)People management skills (able to lead, manage, motivate, coach and develop people)