Automation Engineer (Backend)

About TyrRewards :

TyrRewards is a fast-growing platform specialising in rewarded advertising solutions, empowering developers and advertisers to maximise engagement and revenues. Our mission is to provide innovative and automated tools to enhance user experiences through optimised ad delivery and personalised marketing strategies.

Position Overview :

TyrRewards is seeking a  Automation Engineer  to join our engineering team. In this role, you will be responsible for building and managing the backend infrastructure for our marketing automation systems. You will collaborate closely with our marketing and analytics teams to automate workflows, streamline email campaigns, and develop systems that enable personalised user engagement at scale.

Key Responsibilities :

1) Design and implement robust  backend systems  to power TyrRewards' marketing automation efforts.

2) Develop and maintain  APIs  to integrate marketing automation tools with internal and external systems.

3) Automate  customer segmentation, email marketing workflows, and audience targeting  based on behavioural and engagement data.

4) Collaborate with the marketing and product teams to define technical requirements for automated marketing campaigns.

5) Ensure system scalability and high performance in handling large volumes of user data.

6) Integrate marketing systems with  CRM platforms, email marketing tools , and analytics services.

7) Monitor and optimise system performance, ensuring real-time data flow between marketing platforms and TyrRewards' infrastructure.

8) Maintain  data integrity and security  standards, ensuring compliance with data privacy laws such as GDPR and CCPA.

9) Implement  performance tracking tools  for marketing campaigns, providing real-time reporting and insights.

10) Participate in code reviews, testing, and CI / CD pipeline management to ensure smooth deployments.

Qualifications :

1) 3+ years  of experience in backend development with a focus on  marketing automation systems .

2) Proficient in  server-side languages  such as  Node.js, Python, Ruby , or  Java .

3) Hands-on experience with  RESTful API  development and third-party API integration.

4) Strong understanding of  email marketing platforms  (e.g., HubSpot, Mailchimp, or ActiveCampaign).

5) Familiarity with  SQL and NoSQL databases  (e.g., MySQL, PostgreSQL, MongoDB).

6) Knowledge of  email deliverability  best practices (SPF, DKIM, DMARC) and  CRM integrations .

7) Experience with  cloud infrastructure  (AWS, GCP, or Azure) and deploying backend services.

8) Familiarity with  CI / CD processes  and version control using  Git .

9) Experience with  data privacy and compliance regulations  (e.g., GDPR, CCPA).

10) Ability to optimise backend systems for performance, reliability, and scalability.

11) Familiar with Microservice and event-driven architecture

Nice-to-Have : .

Knowledge of  personalization algorithms  for targeting marketing campaigns.

Experience in the  mobile advertising  or  rewarded platforms  industry.

Familiarity with marketing analytics tools such as  Google Analytics, Mixpanel , or similar platforms.

Soft Skills :

Strong problem-solving skills and attention to detail.

Effective communication and collaboration abilities when working with cross-functional teams.

A proactive approach to learning and adopting new technologies.

Ability to work under tight deadlines and manage multiple projects at once.