For our client, a rapidly growing prop trading firm dedicated to empowering traders worldwide. Our mission is to provide exceptional opportunities for traders while building a strong, engaged community. As we expand our presence in the global trading landscape, we are seeking a Head of Growth – Forex & Trading to take ownership of our marketing efforts and drive scalable growth.
Responsibilities
- Growth Strategy Development : Design and execute a comprehensive growth strategy tailored for the forex and prop trading space.
- Execution of Marketing Campaigns : Independently manage and execute campaigns across paid ads, SEO, email marketing, and social media.
- Customer Acquisition : Drive new trader signups through effective marketing funnels, optimizing conversion rates and lowering acquisition costs.
- Content & Creative Leadership : Develop impactful marketing content for ads, landing pages, email campaigns, and website enhancements.
- Affiliate & Partnership Management : Build and expand strategic partnerships with affiliates, influencers, and forex industry leaders to scale growth.
- Performance Analysis : Track, measure, and optimize campaigns based on data insights, ensuring KPIs such as CPA, ROAS, and customer retention are met.
- Collaboration : Work closely with the sales, product, and development teams to align marketing strategies with business goals.
- Market Positioning : Identify key trends, competitor strategies, and growth opportunities within the forex and prop trading industry.
Requirements
Experience in the Forex & Trading Industry : Proven track record in marketing for international forex brokers, trading platforms, or financial services.Hands-On Execution Skills : Ability to personally execute campaigns across multiple channels without relying heavily on agencies or large teams.Digital Marketing Expertise : Strong background in PPC, SEO, paid social media, email marketing, and affiliate marketing.Data-Driven Approach : Skilled in analyzing data to make informed decisions, with experience in tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms.Proven Growth Success : Demonstrated ability to scale customer acquisition channels and achieve ambitious growth targets.Copywriting & Creative Skills : Experience writing compelling ad copy, landing pages, and marketing content tailored to forex traders.Strategic Leadership : Ability to create and manage a comprehensive growth roadmap while ensuring strong execution.