Multichannel Marketing Officer

Multichannel Marketing Officer

CHILD SAFEGUARDING :

Level : the post holder will have contact with children and / or young people either frequently ( once a week or more) or intensively ( four days in one month or more or overnight) because they work country programs; or are visiting country programs; or because they are responsible for implementing the police checking / vetting process staff.

ROLE PURPOSE :

To manage and optimize donor engagement across Telemarketing (TM), WhatsApp, and Email channels. This role oversees the planning and execution of upgrade, reactivation, and appeal campaigns while supervising a team of MAP Agents to drive revenue and maximizing donor value.

KEY AREAS OF ACCOUNTABILITY :

• Campaign Strategy and Execution
• Plan and implement quarterly campaigns for donor upgrade, reactivation, and emergency appeal.
• Collaborate with Content and Data teams to define segments, messaging, and timing for each channel.
• Maintain channel performance dashboards and adjust strategies in real-time based on metrics.
• Team Supervision and Coaching
• Supervise MAP Agents and monitor performance targets.
• Provide training, script updates, quality control, and motivational coaching.
• Lead daily huddles, weekly QA reviews, and monthly performance evaluations.
• Channel Innovation and Optimization
• Pilot new contact approaches (, bundled appeal offers, community-based approaches for development programs, peer to peer conversion).
• Test and refine scripts, messaging formats, and channel prioritization.
• Track and improve channel efficiency using CPA, conversion rate, and donor value metrics.
• Push KPA segmentation tiers from builder (mass market) to potential middle donor through upgrade programs.
• Maximize additional value for Dana Siaga Bencana
• Reporting and Internal Collaboration
• Deliver weekly campaign performance updates to leadership.
• Coordinate with Retention and Product teams to ensure channel integration.
• Maintain updated knowledge of channel compliance, privacy regulations, and fundraising standards.
• Provide data insight and analysis for best practices
• Performance Indicators :
• Campaign conversion rate across channels.
• CPA acquired from conversion / reactivated donor.
• MAP Agent team performance consistency.
• Minimum new campaign innovations tested per quarter

QUALIFICATIONS

Save the Children encourages qualified candidates to apply regardless of religion, race, gender, sexual orientation, or disability.