Sales and Marketing Director

The Sales & Marketing Director will be responsible for leading and executing the company's overall sales and marketing strategy to maximize the value of its land bank and real estate portfolio . This role will focus on identifying potential retail and commercial buyers , developing strategic partnerships, and establishing a commercial and leasing division to enhance the performance of commercial areas within the company's real estate developments.

The ideal candidate will possess a strong background in property sales, marketing management, commercial leasing, and strategic business development within the real estate or property development industry .

Key Responsibilities :

1. Strategic Sales Management

• Develop and implement strategic sales plans to achieve company revenue targets from land sales, retail, and commercial property transactions.
• Identify and manage relationships with potential investors, tenants, and commercial partners.
• Oversee negotiation, pricing strategies, and closing of high‑value land and property sales.
• Monitor market trends, competitor activities, and emerging business opportunities.

2. Marketing Strategy & Brand Development

Build and execute marketing campaigns to promote company projects, both locally and regionally.

Strengthen brand awareness through digital marketing, public relations, exhibitions, and partnerships.

Lead the creation of promotional materials, media planning, and communication strategies.

3. Commercial & Leasing Development

Establish and lead a Commercial & Leasing Team responsible for optimizing the performance of retail, F&B, and mixed‑use commercial areas within the company's real estate projects.

Develop leasing policies, rental pricing, and tenant mix strategies to enhance property value and visitor traffic.

Oversee lease negotiations, tenant relations, and occupancy management.

Recruit, train, and mentor a high‑performing sales and marketing team.

Set departmental KPIs, manage budgets, and ensure alignment with the company's overall goals.

Foster a results‑driven and collaborative culture within the team.

5. Business Development & Partnership

Identify new business models, joint ventures, and partnership opportunities to expand the company's commercial footprint.

Represent the company in client meetings, property exhibitions, and industry events.

Maintain strong networks with brokers, property consultants, and government institutions.

General Requirements :

Education :

Bachelor's or master's degree in marketing, Business Administration, Real Estate Management, or a related field.

Experience :

Minimum 1015 years of experience in sales and marketing management within the real estate or property development sector.

Proven experience in land sales , commercial leasing , or retail development .

Strong background in building and managing sales / marketing teams.

Strategic and analytical mindset with strong business acumen.

Excellent negotiation and presentation skills.

Strong leadership, communication, and interpersonal abilities.

In-depth understanding of property market dynamics, pricing, and investment trends.

Proficiency in digital marketing, CRM systems, and sales analytics tools.

Fluency in English and Bahasa Indonesia (both written and spoken).

Personal Attributes :

Entrepreneurial, target‑oriented, and proactive.

High integrity and professionalism.

Ability to work under pressure and manage multiple projects.

Performance Indicators (KPIs) :

Annual sales revenue and profit contribution.

Land and property sales performance (volume, value, margins).

Commercial occupancy rate and rental yield.

Brand visibility and market share growth.

Team productivity and retention rate.

Required Skills :

Indicators

Dynamics

Sales

Performance

Strategic

Partnerships

Market

Share

Marketing

Management

CRM

Presentation

Skills

Brand

Awareness

Real

Estate

Sales

Management

Partnerships

Marketing

Strategy

Public

Relations

Government

Retail

Campaigns

Analytics

Digital

Marketing

Strategy

Business

Development

Negotiation

Materials

Pressure

Education

Administration

Planning

Business

Marketing

English

Leadership

Sales

Communication

Management

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