Growth Marketing Manager- Vietnam

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Responsible for growth indicators, especially proficient in designing user growth activities.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data. Focus on refined channel operation, build channel / user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth.
• Build, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and etc.
• Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively.
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Coordinate online / offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotions. Help gather and analyze competitor insights, trends, and data. Spot trends and apply ideas to crypto / blockchain.

Requirements

Why Binance

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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