Brand & Product Marketing Manager (Genero Group)

Overview

Genero Group, part of Arya Noble, is dedicated to creating impactful innovations in the pharmaceutical and healthcare industry. We believe in empowering people through trusted products, strong brands, and meaningful customer experiences.

As a Brand & Product Marketing Manager , you will play a pivotal role in shaping brand strategies, managing product portfolios, and driving marketing activities that strengthen our market presence and deliver growth.

What will you do?

• Develop solid and relevant market research strategies ; analyze the findings to understand market needs and ensure strategies meet both target and trend markets.
• Build and implement brand strategies (brand essence, guidelines, campaigns, etc.) and translate them into marketing strategies aligned with business goals.
• Design and execute marketing initiatives to boost brand presence and customer acquisition.
• Analyze product portfolios and develop product lifecycle strategies based on market insights and business needs to achieve leadership in the market.
• Coordinate and communicate market research, brand strategy, product management, and marketing initiatives across stakeholders to ensure synergy.
• Oversee and monitor brand projects to ensure execution is on time, within budget, and up to standard.
• Ensure all product and brand launches are delivered effectively and tracked post-launch.
• Create and evaluate brand performance reports , including ROI analysis, to maximize the effectiveness of marketing investments.
• Lead manpower planning and team development through coaching, mentoring, and performance reviews.
• Act as a role model in building corporate culture, fostering collaboration, and driving teamwork across functions.

What we are looking for

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