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Assistant / Junior Marketing Manager Fashion & Lifestyle (Pet Industry)

Assistant / Junior Marketing Manager Fashion & Lifestyle (Pet Industry)

TalentportJakarta, Indonesia
5 hari yang lalu
Jenis pekerjaan
  • Quick Apply
Uraian Tugas

We are seeking a passionate and driven Assistant / Junior Marketing Manager to join our team in the growing fashion and lifestyle pet industry. This role will be responsible for developing and executing 360 marketing strategies that cover both B2C and B2B markets, ensuring brand growth across offline and online channels, including retail stores, events, and e-commerce platforms.

Key Responsibilities

a. Strategy & Planning

  • Support the Marketing Manager in planning and executing integrated marketing campaigns (online & offline).
  • Conduct market research to identify consumer trends, competitor activities, and new opportunities in the pet fashion & lifestyle segment.
  • Assist in budget allocation, tracking, and reporting of marketing activities.

Brand & Communication

  • Execute brand communication aligned with the company vision across offline stores, e-commerce, and B2B partners.
  • Manage content creation for social media, digital ads, PR, and offline campaigns to ensure consistent brand storytelling.
  • Coordinate 360 marketing communications, including digital, retail promotions, events, and partnerships.

    • Digital & E-commerce

  • Oversee campaign execution across social media, e-commerce platforms, and digital ads.
  • Monitor and optimize online performance (traffic, engagement, conversion rates).
  • Work with the creative and e-commerce teams to enhance product visibility and online campaigns.

    • B2B & Partnerships

  • Support marketing activations for B2B clients (retail partners, pet stores, cafes, grooming services).
  • Collaborate with business development teams for joint promotions, trade shows, and partnership events.

    • Events & Offline Marketing

  • Coordinate in-store promotions, product launches, and community engagement events (pet fairs, exhibitions).
  • Ensure smooth execution of brand presence in offline channels.

    • Analytics & Reporting

  • Track KPIs across online and offline marketing channels.
  • Prepare performance reports and provide insights for future campaigns.

    • Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 2-4 years of experience in marketing (fashion, lifestyle, pet industry, or FMCG preferred).
  • Hands-on experience in both B2C and B2B marketing.
  • Familiar with 360 marketing communication, including digital, offline, and partnership activations.
  • Strong knowledge of digital marketing, social media, and e-commerce platforms.
  • Creative mindset with a passion for fashion, lifestyle, and pet culture.
  • Good understanding of branding, event management, and trade marketing.
  • Analytical skills to measure and optimize campaign performance.
  • Excellent communication and project management skills.
  • Ability to work independently and in a team.
  • Willingness to travel for events and offline activations.
  • Pet lover is a plus!
    • Buat peringatan pekerjaan untuk pencarian ini

    Marketing Manager • Jakarta, Indonesia