Brand Manager (Mooimom Brand)

Direct message the job poster from TNP Group (Mooimom)

Overview

This individual will be responsible for developing brand strategies, visibilities, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Create and implement effective end-to-end marketing strategies to help business achieve the goals and objectives.
• Determine brand positioning in the market and formulate effective strategies to ensure consistent brand representation.
• Conduct market research and competitor analysis to understand customer behavior, emerging trends and opportunities for a brand growth.
• Leverage social media platforms and digital marketing channels by producing engaging creative content to attract targeted audiences.
• Shape the brand’s point of view to their customer through effective PR strategies.
• Grow strong relationships with KOL to increase brand visibility.
• Ensure consistency in brand representation across all channels, including visual elements, brand messaging, and brand perception.
• Create a go to market strategy that includes timeline, budgeting, and campaign plan.
• Manage, monitor, and create reports on the marketing budget, optimize budget for maximum impact on brand campaigns.
• Analyze brand performance through metrics such as brand awareness, customer preference, and customer satisfaction.
• Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth.
• Manage end-to-end campaign execution and brand activations activity at Expo or events.
• Work with Channel Sales Head to achieve sales target.

Qualifications

Seniority level

Employment type

Job function

Industries

#J-18808-Ljbffr