Brand Marketing Manager

Brand Marketing Manager in Jakarta Selatan

Posted today

Product Marketing

Job Description

What Will You Do :

• Collaborate with the Product Marketing Manager to develop and implement growth strategies focusing on user acquisition, engagement, and retention.
• Identify growth opportunities by analyzing product performance metrics and market trends.
• Execute growth experiments, A / B testing, and optimization initiatives to maximize impact.
• Design and implement campaigns to encourage and showcase user-generated content that drives product credibility and community engagement.
• Work with users to gather testimonials, reviews, and case studies that highlight the product's value and success stories.
• Integrate UGC into broader marketing strategies, ensuring alignment with product growth objectives.
• Plan and execute targeted campaigns across email, in-app messaging, push notifications, and social media to enhance product engagement.
• Leverage marketing tools such as MoEngage, SEMrush and Google Analytics to track, measure, and optimize campaign performance.
• Benchmark product performance and marketing initiatives against industry standards to identify best practices.
• Partner with product, sales, and marketing teams to align on growth objectives and ensure cohesive messaging.
• Support sales enablement with tools, resources, and insights that empower teams to communicate product value effectively.
• Collaborate with the creative team to produce visuals, videos, and other assets to support campaigns, with a particular focus on UGC-related materials.
• Ensure creative outputs align with brand identity and growth goals.

Minimum Qualifications

What We Are Looking For :

General Requirements

Technical Requirements

Soft Skill Requirements

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