Commercial Head / National Sales Manager (FMCG)

Executive Recruitment Consultant at Monroe Consulting Group is partnering with a multinational FMCG company (Beverage). Our respected client is seeking a dynamic and results-driven National Sales Manager to lead commercial growth in Indonesia. This role is critical in shaping and executing the sales strategy, driving market share expansion, and building a high-performance sales team to achieve ambitious business objectives.

Responsibilities

• Develop and execute the national sales and commercial strategy to achieve business objectives, market share growth, and profitability targets.
• Lead, mentor, and motivate the national sales team, fostering a high-performance culture.
• Conduct regular performance reviews and provide constructive feedback to support professional development.
• Drive sales growth across all channels, including on-trade (hotels, bars, clubs) and off-trade (retail, supermarkets, e-commerce).
• Identify and capitalize on new business opportunities to expand distribution and market penetration.
• Build and maintain strong relationships with key customers, distributors, and partners.
• Manage the national sales budget, ensuring efficient allocation of resources for maximum ROI.
• Monitor sales performance against targets and prepare regular reports and forecasts for senior management.
• Analyze market trends, competitor activities, and consumer behavior to inform decision-making.
• Partner with marketing, finance, and supply chain teams to ensure cohesive business execution.
• Work closely with marketing to design and implement promotional activities and trade marketing initiatives.
• Ensure compliance with all local regulations and company policies.

Requirements

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