Manage and optimize paid search campaigns across Google Ads and other platforms. Develop strategies to maximize ROI, conduct A / B testing, and analyze campaign performance.
Key Responsibilities
- Create, manage, and optimize paid search campaigns
- Develop bidding strategies to maximize ROI
- Conduct A / B testing for ad copy and landing pages
- Analyze campaign performance and provide recommendations
- Create reports and present results to stakeholders
- Stay updated with the latest SEM trends and platform changes
Requirements
Bachelor's degree in Marketing, Business, or related field2+ years of experience in SEM or digital marketingProficiency with Google Ads, Microsoft Advertising, and other ad platformsExperience with analytics tools (Google Analytics, Data Studio, etc.)Strong analytical and data interpretation skillsExcellent communication and presentation abilitiesPreferred Qualifications
Google Ads certificationExperience with social media advertisingKnowledge of conversion rate optimization (CRO)Experience with marketing automation tools#J-18808-Ljbffr