The Head of Marketing will lead marketing strategy, branding, and lead generation across all business units. This role is responsible for building a unified global brand, supporting sales teams, managing CRM-driven lead systems, and establishing the company’s full marketing foundation.
Key Responsibilities
- Develop and execute group-wide marketing and branding strategies.
- Ensure consistent brand identity across all markets and units.
- Conduct market and competitor research.
- Create communication plans for B2B trading, B2C retail, and customisation.
- Drive lead targets and ensure lead quality for all sales teams.
- Produce marketing materials for B2B partners and B2C.
- Run campaigns for Kingsman Auto and the customisation division.
- Use CRM tools for lead tracking and reporting.
- Lead and develop the marketing team.
- Oversee marketing budget and ensure strong ROI.
- Align marketing activities between HQ and all regional offices.
Qualifications
8–10 years of marketing experience, with 3–5 years in a senior / lead role.Experience in automotive or trading industries strongly preferred.Excellent communication in English and Bahasa Indonesia; Mandarin / Korean is a plus.Strong leadership, analytical thinking, and ability to manage multi-country projects.Which of the following types of qualifications do you have?
How many years' experience do you have as a Head of Marketing?
How many years' experience do you have in digital marketing?
Which of the following languages are you fluent in?
How would you rate your English language skills?
Do you have experience with Search Engine Optimisation (SEO)?
Do you have experience with Search Engine Marketing (SEM)?
How many years' experience do you have in market research?
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