Brand General Manager, SK-II

The Brand General Manager is responsible for leading and managing the overall development of SK-II in the Indonesia market. The role focuses on delivering sustainable sales and profit growth, strengthening brand equity, and ensuring that marketing, sales, distribution, and operations align with SK-II’s global vision and business objectives.

Key Responsibilities

1) Strategic Planning & Execution

• Develop annual and multi-year strategies for brand positioning, target market engagement, product innovation, and channel expansion.
• Build business and brand plans aligned with growth and profitability targets.

2) P&L Management

• Own and manage the full Profit & Loss of the SK-II brand.
• Monitor and control costs across marketing, distribution, promotions, and operations.
• Ensure sell-in and sell-through targets are consistently achieved.
• Lead negotiations and manage terms with key accounts and retail partners.

4) Marketing & Brand Equity

• Lead ATL, BTL, and digital marketing campaigns in line with SK‑II’s global brand guidelines.
• Safeguard a consistent brand voice and visual identity across all touchpoints.
• Build and maintain relationships with agencies, vendors, influencers, and media partners.

5) Product Launch & Innovation

• Oversee end-to-end product launches, from concept development and packaging to marketing materials and in‑market execution.
• Monitor consumer and market feedback, adjusting innovation KPIs where necessary.
• Drive excellence in retail execution, visual merchandising, planograms, and counter standards.
• Conduct regular retail audits to assess stock availability, product displays, testers, and consumer experience.

7) Team Leadership & Stakeholder Management

• Lead and develop cross‑functional teams (sales, trade marketing, brand marketing, distribution, etc.).
• Collaborate with internal support functions (Supply Chain, Finance, Legal, HR).
• Maintain strong relationships with global principals, retailers, distributors, agencies, and media partners.
• Analyze market trends, competitive landscape, and consumer insights to identify opportunities and risks.
• Deliver monthly and quarterly business performance reports covering sales, margins, and market share.
• Track and evaluate the effectiveness of campaigns, promotions, and brand activities.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 5–8 years of experience in brand management or general management within luxury skincare or cosmetics.
• Proven track record of managing full P&L and large budgets.
• Strong leadership and people management skills, with experience leading cross‑functional teams.
• Analytical and data‑driven mindset with the ability to translate insights into actionable strategies.
• Excellent negotiation, stakeholder management, and relationship‑building skills.
• Creative, innovative, and brand‑equity focused, with strong expertise in digital marketing.
• Outstanding communication and presentation skills.
• Proficiency in digital marketing tools, e-commerce platforms, and KPI monitoring.
• Flexible to travel for retail and distribution visits; adaptable working style.

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