GenAI Creative Optimisation Analyst (Senior Data Analyst) Jakarta, Indonesia

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role :

A s the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.

Join us at U-Studio, where we're pioneering the future of generative AI with our brand-new global AI studio function. As a Content Optimisation Analyst, you'll be at the forefront of this innovation, uncovering insights to drive peak performance of our content. Join our dynamic team and be part of shaping the next generation of AI-powered marketing for one of the world's most renowned FMCG brands.

What you will be doing :

D efining, Measuring & Evaluating Success

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work).
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes.
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making.
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).

Hacking Insight & Performance

Unlocking Potential

What you need to be great in this role :

AI, Analytics & Strategic Skills

Technical Proficiency

Personal Attributes

#LI-FA1 #LI-Hybrid

Our values shape everything we do :

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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