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Senior Manager, B2B Marketing Growth

Senior Manager, B2B Marketing Growth

OffSecWorkFromHome, Banten, Indonesia
2 hari yang lalu
Uraian Tugas

Overview

OffSec is seeking a data-informed and creative B2B Marketing Growth Senior Manager to drive the planning, execution, and optimization of integrated marketing campaigns that support brand visibility, lead generation, and customer engagement on a global scale. As a core member of the Growth Marketing team, you will lead multi-channel campaigns across digital, email, web, paid media, and events, working closely with cross-functional teams including Product Marketing, Sales, Content, and RevOps.

You will play a pivotal role in orchestrating global marketing efforts aligned with our go-to-market strategy, delivering measurable business impact. This is an opportunity to help shape a fast-growing brand in the cybersecurity space and work at the intersection of marketing strategy, execution, and analytics.

Duties and responsibilities

  • Design and execute end-to-end integrated marketing campaigns across global regions to drive awareness, pipeline growth, and revenue.
  • Collaborate with regional stakeholders to ensure localization, cultural relevance, and channel optimization.

Cross-Functional Collaboration

  • Partner with Product Marketing, Content, and Sales teams to develop campaign messaging, assets, and audience segmentation strategies.
  • Align campaigns with lifecycle stages, personas, and verticals to ensure cohesive engagement and conversion.

    • Performance Tracking & Optimization

  • Monitor key performance metrics (impressions, CVR, MQLs, SQLs, pipeline contribution) and optimize in-flight campaigns based on data.
  • Use A / B testing and attribution tools to continuously improve conversion paths and campaign ROI.

    • Project Management

  • Build and maintain a global campaign calendar and ensure timely delivery of assets and launches.
  • Manage campaign budgets, timelines, and third-party vendors where needed.
  • Leverage HubSpot and Salesforce for campaign execution and reporting.
  • Partner with Revenue Operations to ensure campaign data integrity and integration across platforms.

    • Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 4+ years of experience managing global or regional campaigns in a B2B SaaS environment.
  • Deep understanding of integrated marketing strategies, campaign funnel metrics, and digital best practices.
  • Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels.
  • Strong analytical skills and familiarity with data tools (e.g., Looker, Salesforce, and HubSpot).
  • Exceptional project management and collaboration skills in a fast-paced, remote-first organization.
  • Ability to operate across time zones and work autonomously with minimal oversight.

    • Working conditions

    This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

    Direct reports

    This position has no direct reports.

    EEO

    OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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    Buat peringatan pekerjaan untuk pencarian ini

    Marketing Manager • WorkFromHome, Banten, Indonesia