Brand Manager - ECA Higher Education

Remote position – Based in Indonesia, Philippines or Malaysia

Shape the global perception and reach of ECA’s Higher Education brands through student-focused marketing.

The Education Centre of Australia (ECA) is a leading international education group with nearly 20 years of experience partnering with top universities in Australia and the UK. Each year, we welcome more than 11,000 students from 50+ nationalities across eight campuses in Sydney, Melbourne, Brisbane, Adelaide, and London. Our innovative managed campus model and commitment to employability, including over 1,200 internships annually, have made ECA one of the most trusted names in international higher education. Learn more at :

Within ECA’s Higher Education division, we own and operate three undergraduate and postgraduate degree-awarding providers; APIC, CHS and HELI, delivering affordable, accredited programs in high-demand fields. With established campuses in major Australian cities, active research capability, and strong student mobility potential, this portfolio is on a pathway to becoming a university college. For a Brand Manager, this is a rare opportunity to shape and grow three distinctive education brands at a pivotal moment in their journey, bridging the gap between affordability and prestige in higher education.

The Brand Manager is responsible for assisting the Head of Student Acquisition (Higher Education) in developing and executing marketing strategies to recruit and retain students from international and domestic markets. The role focuses on building a strong brand proposition to attract and retain students and build long-term trust in the brands.

Key Responsibilities :

• Partner Engagement & Approvals : Build strong cross-functional relationships internally with stakeholders from all three institutions; manage the approvals process (ECA & regulations) for all marketing activity.
• Marketing Planning & Strategy : Contribute to the development of the annual marketing plan; apply student and course insights to shape go-to-market strategy; manage the brand style guide implementation.
• Brand Execution : Oversee the creation of templates, creative content, collateral, website, and social media assets; manage campus branding, signage, and student materials.
• Recruitment Support : Deliver B2B2C agent materials; B2C direct recruitment campaigns; manage digital campaigns (email, WhatsApp, social); support lead nurturing, conversion activities, and recruitment events as required.
• Data & Insights : Track campaign performance and contribute to continuous improvement in recruitment outcomes.

As the successful candidate, you will ideally have :

In return, we will offer you :

EEO Statement

At ECA, we champion our organisational values, which include ‘Celebrate diversity and inclusion'; thus, we strive to be a place of growth where everyone can continually thrive.

We welcome applications from candidates from all backgrounds, including but not limited to people living with a disability, women, people who identify as LGBTIQA+, and people from culturally and linguistically diverse backgrounds.

How to apply

Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page. Due to the expected high volume of responses, only short-listed candidates will be contacted.

For further information on this role, to gain insight into our team, or if you need assistance due to a disability, please contact Daniel Domenici, Acquisition Manager - ECA Higher Education at

Thank you for your interest in the position with the ECA Group.

Job details

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