Business Lead, MSME

About the Role

As a Business Lead for the Merchant Services Team in GoTo Financial, you will spearhead initiatives to drive business growth and optimize the product go-to-market strategy. Your primary focus will be on retaining the merchants by leveraging and introducing new use cases for merchants, ensuring seamless, user-friendly processes that enhance the overall funnel. Within the first six months, you’ll be instrumental in refining our merchant engagement strategies, leveraging key features and value propositions to deliver exceptional in-app experiences. This role offers a dynamic environment where you will collaborate with product, compliance, legal, operations, sales, and marketing teams to create innovative solutions that drive merchant success. Your impact will be pivotal in shaping the future of merchant services at GoTo Financial. The ideal candidate will have experience in business and product management, data analytics, excellent communication skills, and the ability to work independently in a fast-paced environment.

What You Will Do

• Identify and define data-driven business opportunities within the merchant wallet team to drive growth, particularly by increasing the number of transacting merchants and retentive merchants.
• Translate business opportunities into clear problem statements, prioritize them, develop and implement go-to-market plans and strategies, and oversee product adoption by monitoring funnel conversion rates and merchant experiences throughout the process.
• Collaborate with research, design, product, and engineering teams to develop a truly merchant-focused product, pushing the boundaries of innovation.
• Continuously monitor the product lifecycle, making data-driven decisions to improve and refine the product.
• Engage with sales, operations, and marketing teams to ensure a seamless and exceptional experience for merchants.
• Analyze data to derive insights and make informed decisions that enhance merchant engagement and retention.
• Drive continuous improvement in processes and strategies through feedback and data analysis.

What You Will Need

About the Team

Our team collective goal is to shape the convenience of managing money on our journey to provide financial inclusion for all businesses in Indonesia that resonates with trust and reliability. This role will be part of the MSME team within GoTo Financial. We're a group with diverse skill sets, but we're united in our passion for developing innovative business strategies that drive real results. From crafting business solutions to analyzing merchant data, we're always up for a challenge and constantly pushing ourselves to learn and grow.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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