Research And Development Manager

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Talent Acquisition Lead at ISMAYA & LEGIT GROUP | WE ARE HIRING !! | Bronze Winner Young HR Talent of The Year HR Excellence Awards 2023

Responsible for overseeing, planning, and managing the marketing programs and activities for one of ISMAYA's Lifestyle Brands to enhance the sales.

Responsibilities

• Brand : Create and implement long-term brand strategies for the assigned brand to strengthen brand equity and recognition.
• Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement.
• Monitor brand performance through market analysis and adjust strategies as needed.
• Plan & execute product partnerships with brand, public figures, or communities to maintain brand excitement and relevance.
• Promo : Develop promotional strategies to increase product visibility and sales.
• Plan and execute promotional campaigns, seasonal offers, and loyalty programs.
• Analyze market trends and consumer behavior to tailor promotions effectively.
• Product : Define product positioning and value proposition.
• Conduct market research to identify opportunities for new product development and enhancements.
• Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency.
• Market Research : Conduct regular market and competitor analysis.
• Gather and analyze consumer insights to inform strategic decisions.

Qualifications

Seniority level

Employment type

Job function

Industries

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