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Head of Marketing - Insurance Industry

Head of Marketing - Insurance Industry

Michael PageDaerah Khusus Ibukota Jakarta, Jawa, Indonesia
15 hours ago
Job description

Overview

  • Drive marketing growth and brand impact for a rising Sharia insurance firm.
  • Collaborative and purpose-driven working environment.

About Our Client

The company is a prominent player in the insurance industry with a robust organisational structure and a commitment to innovation. It is well-established and recognised for its focus on delivering exceptional services and products to its clients.

Job Description

As the Head of Marketing, your main responsibilities will include :

  • Develop and execute integrated marketing strategies to elevate brand positioning and increase product visibility in the market.
  • Lead go-to-market strategy, including product launches, customer acquisition campaigns, and digital-first initiatives.
  • Build and optimise performance across digital marketing channels, including social media, paid ads, SEO / SEM, email, and online partnerships.
  • Drive creative, impactful campaigns that enhance brand image and consumer understanding of Sharia-based insurance benefits.
  • Oversee market education programmes to promote awareness, trust, and relevance of Sharia insurance solutions.
  • Collaborate with cross-functional teams (Product, Distribution, Digital, and Compliance) to ensure cohesive brand communication.
  • Lead, mentor, and develop a high-performing marketing team.

    • The Successful Applicant

    A successful Head of Marketing should have :

  • Minimum 15 years of experience in marketing, preferably within the insurance or financial services industry.
  • Strong expertise in digital marketing, online customer engagement, and performance-driven marketing strategies.
  • Proven track record in go-to-market execution and scaling online channels to drive brand growth.
  • Strategic thinker with the ability to translate insights into compelling campaigns and brand storytelling.
  • Strong communication skills with proficiency in English.
  • Professional presence with excellent leadership, presentation, and stakeholder management skills.
  • Passionate about promoting Sharia financial products and educating the public on their benefits.

    • What's on Offer

  • Attractive benefits package and competitive compensation.
  • Opportunity to work in a leading insurance company.
  • Supportive and professional work environment.
  • Opportunities for career advancement within the organisation.
  • Comprehensive training and development programmes.

    • If you are ready to take the next step in your marketing career and make a significant impact in the insurance industry, we encourage you to apply.

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    Head Of Marketing • Daerah Khusus Ibukota Jakarta, Jawa, Indonesia

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