Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
The Role
Our client is looking for a Senior Graphic Designer with brand identity, product branding, and marketing asset creation experience to work on consumer-packaged goods (CPG) in a highly competitive market. This role requires someone with a strong design portfolio, a deep understanding of brand storytelling, and expertise in packaging, digital marketing assets, and print materials.
Responsibilities :
1. Brand Identity & Product Branding
- Develop logos, typography, and color palettes for new product lines and sub-brands.
- Create brand guidelines to ensure consistency across packaging, marketing, and digital assets.
- Develop brand identity systems that differentiate products in competitive industries.
2. Packaging & Product Design
Design regulation-compliant, visually compelling packaging that resonates with consumers.Work with dielines, mockups, and print production files to ensure high-quality packaging execution.Ensure designs adhere to legal requirements and market regulations while maintaining brand integrity.3. Marketing & Digital Asset Creation
Develop social media graphics, email templates, ad creatives, and website visuals to drive engagement.Design tradeshow booth graphics, in-store signage, and promotional materials for retail and B2B.Create animated or static ads for paid marketing campaigns (Google Ads, Meta Ads, Display Networks).3. Product Visualization & Mockups
Generate 3D product renders and packaging mockups to showcase concepts and new releases.Create photorealistic product visualizations for use in e-commerce and digital ads.4. Creative Strategy & Collaboration
Work closely with marketing, product development, and e-commerce teams to align visuals with strategy.Maintain an edgy, premium, and market-relevant aesthetic that speaks to the target audience.Be proactive in proposing new creative concepts to help shape brand evolution.Ideal Profile
Requirements
3+ years of experience in graphic design, with a focus on brand identity, packaging, and marketing assets.Proven portfolio showcasing work in consumer-packaged goods, lifestyle, vape, or alternative wellness industries.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).Experience designing for highly regulated industries (cannabis, hemp, supplements) is a plus.Ability to create high-quality product mockups and 3D renders (Blender, Cinema4D, or similar) is a plus.Strong understanding of typography, layout, color theory, and digital design trends.Comfortable working with remote teams, managing multiple projects, and meeting tight deadlines.What's on Offer?
Work alongside & learn from best in class talentFantastic work cultureFlexible working options