Product Marketing Manager (Indonesia)

Responsibilities

• Develop go-to-market strategy and programs / solutions for key growth industries to achieve overall revenue targets and market share goals;
• Develop and take lead in assigned key initiatives to drive Fluke local revenue growth and work closely with Sales Teams / Channel Partner monthly basis on PO received correspond to Funnel Forecast target completion period;
• Provide complete technical and product support to Fluke local team so that they can better support end users and channel partners;
• Build a competitive knowledge database that allow generation and maintenance of price / performance maps
• Interpret market demand / sizing and competitive analysis reports for specific product groups;
• Develop regional value selling documents for key products taking local competitive situation.
• Maximising mindshare for products with the sales team through the creation of promotions and marketing collateral and offering appropriate level of sales support to meet Product group target.
• Liaising with Business Units within the Corporation / Marketing and Sales Teams regarding product development, local market trends and market pressures for specific product groups.
• Analyse customer profiles to support Product Management, Sales & Marketing activities;
• To keep abreast of technology developments and industry trends for specific segment markets; and regularly be updated on changes in market needs;
• Support Management in developing Strategic goals and tactical plan to drive key product groups / focus industries;
• Lead activities through education, training and promotion to ensure effective and efficient delivery of new initiatives.
• Participation in relevant industry events
• Assist in building / localising and putting forward PR article opportunities / customer case studies for trade print and online submission
• Ensure products comply with regulatory and safety requirements and the requisite certification is in place
• Supporting line manager to identify opportunities for growth through daily activities.
• Diploma / Bachelor’s Degree in Engineering, Marketing or equivalent experience in Electrical technical field;
• Marketing knowledge and experience are highly desired with a flair for analysis, research and creative writing
• Relevant experience or knowledge in Industrial Channel Marketing or FMCG Marketing are welcome to apply
• Excellent written / verbal communication and presentation skills
• Ability to respond quickly to changing demands and market conditions
• Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously
• Dedication to teamwork and ability to operate in a matrix management environment