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Marketing Lead

Marketing Lead

GrowthX AIWorkFromHome, Provinsi Bali, Indonesia
2 days ago
Job description

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About GrowthX AI

At GrowthX, we've redefined what AI-powered growth means for modern marketing teams. Since launching in 2024, we've grown from concept to eight-figure annual revenue. We’ve raised a $12M Series A led by Madrona Venture Group and partner with 50+ companies ranging from high-growth startups to industry leaders. We deliver complete outcomes through a platform that combines sophisticated AI workflows with expert human oversight to create, distribute, and optimize content that drives real business results. Our philosophy : AI should serve experts, not replace them. We’re building the growth infrastructure that marketing teams wish they’d always had.

Overview

GrowthX helps companies reimagine how go-to-market teams grow in the AI era. We work with leading startups and enterprise teams to turn AI and automation into predictable loop systems. Our portfolio includes top-tier companies and partners.

We’re hiring a Marketing Lead to own demand across GrowthX entities — GrowthOS, AI-Led Growth (ALG), CheckThat, and more to be announced.

Core Focus

  • Demand Generation : Design and execute campaigns that drive awareness and qualified leads across our products and community.
  • Acquisition Loops : Build repeatable systems that connect our content, events, and partnerships into a self-sustaining flywheel.
  • Brand & Positioning : Define and scale GrowthX’s voice across channels — becoming the reference point for “AI-led growth.”
  • Funnel Optimization : Own the customer journey from first touch to activation across website, newsletter, and community entry points.
  • Cross-Entity Collaboration : Partner with leaders across GrowthOS, CheckThat, and ALG to align messaging, launches, and GTM programs.
  • Infrastructure : Lead building the tooling, analytics, and connective tissue of our GTM function.

Day-to-Day Expectations

  • 30% – Campaigns : Plan, execute, and measure campaigns that drive awareness and signups for community, events, and GrowthOS.
  • 25% – Content & Messaging : Oversee editorial strategy, SEO / AEO content programs, and distribution tactics.
  • 20% – Funnel Operations : Manage marketing automation, lead routing, analytics, and conversion workflows.
  • 15% – Cross-Functional Collaboration : Partner with Product, Community, and Sales to align messaging and track shared outcomes.
  • 10% – Brand Development : Build GrowthX’s presence across owned channels, thought leadership, and events.

    • You’re a Fit If You

  • Have 6+ years of experience in marketing or demand roles, ideally within SaaS, AI, or B2B tech.
  • Have run demand gen or full-funnel marketing programs that drove measurable ARR.
  • Think in systems and loops — how one program feeds the next.
  • Can lead strategy and also execute when needed.
  • Are fluent in content-driven strategy — SEO, newsletters, social, partnerships, and events.
  • Are comfortable leading cross-functional initiatives across multiple brands or products.
  • Have experience working with AI or automation tools in marketing workflows.

    • Bonus Points

  • Experience leading GTM or Marketing functions at a fast growing startup
  • Can build - it doesn’t matter if it’s automation, websites, or a wooden shed

    • What Success Looks Like

  • Consistent inbound demand across our products
  • Clear loops connecting product, content, community, and events.
  • A unified, data-informed marketing system operating across all entities.

    • Perks

  • Fully Remote Work : Work from anywhere—your productivity, your space!
  • We help set up your work environment to enable your best work.
  • Minimal meetings and async communication for deep focus

    • ⏳ Ample Time Off

    Enablement for you to recognize holidays; we encourage taking time to recharge.

    Professional Growth

    We’re an AI-forward culture—learn all things AI. Access to training, workshops, mentorship programs, and support for external conferences & industry events.

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    Marketing Lead • WorkFromHome, Provinsi Bali, Indonesia