Head of Marketing

Overview

Head of Marketing and Communications responsible for developing and leading the school's marketing and communications strategy, building the WCIJ brand, and supporting recruitment, engagement, and growth.

Responsibilities

• Develop and lead the school’s overall marketing and communications strategy.
• Build and manage the WCIJ brand across all channels, ensuring consistency and quality.
• Drive student recruitment campaigns, enrolment pipelines, and retention efforts.
• Oversee digital marketing efforts, including social media, SEO / SEM, website management, and email marketing.
• Lead content creation efforts (written, visual, and video) for internal and external audiences.
• Manage public relations, media engagement, and partnerships.
• Support event planning and execution for admissions, outreach, and community engagement.
• Collaborate closely with academic and operational leadership to align messaging and school positioning.
• Lead, mentor, and grow the Marketing team.

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