Senior Social Media Strategist

Job Summary

Our client is a fast-growing beauty brand known for its innovative products and strong presence in the Indonesian market. With a focus on empowering individuals through self-expression and skincare, they are looking for a highly driven Senior Social Media Strategist to elevate their online presence. This role plays a key part in shaping the brands voice and engagement strategy across key digital platforms, particularly Instagram and TikTok. The ideal candidate is both creatively inclined and data-savvy, with a passion for storytelling, community-building, and results-driven content strategy.

Job Description

The Senior Social Media Strategist will be responsible for :

Leading and managing the Indonesian social media team to execute the brands digital vision.

Creating and overseeing strategic monthly and weekly editorial calendars for Instagram and TikTok.

Supervising the end-to-end execution of content and campaign initiatives across social platforms.

Tracking performance metrics of social content, analyzing results, and delivering actionable insights to optimize engagement and reach.

Collaborating cross-functionally with Brand Marketing, Brand Development, and Brand Activation teams to ensure messaging consistency and campaign alignment.

Mentoring and supporting junior team members to grow their skills and contribution within the team.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

Minimum 3 years of experience in social media strategy and content planning.

Demonstrated leadership experience, preferably within the Indonesian market.

Deep understanding of Instagram and TikTok trends, features, and audience behavior.

Analytical mindset with the ability to interpret data and develop strategy accordingly.

Strong communication and collaboration skills.

Experience guiding and mentoring junior team members.