B2B CVM Campaign Design

Overview

CVM Campaign Design & Planning is responsible for creating and executing customer value management campaigns that drive customer engagement, retention, and growth. This role involves strategic planning, creative design, and cross-functional collaboration to deliver impactful marketing campaigns.

What will you do

• Develop and implement CVM campaign strategies aligned with business goals.
• Identify target customer segments and tailor campaigns to their needs.
• Create compelling campaign concepts and messaging.
• Plan and coordinate campaign timelines and deliverables.
• Execute campaigns, ensuring timely delivery and adherence to budget.
• Work with marketing, sales, product, and analytics teams to ensure campaign alignment and effectiveness.
• Communicate campaign plans and results to stakeholders.
• Monitor and analyze campaign performance metrics.
• Provide insights and recommendations for campaign optimization.
• Utilize customer data and insights to inform campaign design and strategy.
• Continuously improve campaigns based on customer feedback and behavior.

What we need

Details

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