Senior Marketing Manager

We are seeking a dynamic Senior Marketing Manager to lead our e-commerce initiatives and digital marketing activations. The ideal candidate will have a strong background in digital marketing, e-commerce management, and a proven ability to drive online sales. This role requires expertise in digital channels, content strategy, and performance marketing to enhance brand presence and market penetration.

• Develop and implement e-commerce strategies to drive online sales of screw and piston compressor products.
• Manage online marketplaces, company websites, and e-commerce platforms, ensuring seamless customer experience.
• Lead digital marketing campaigns, including SEO, SEM, social media, and paid advertising, to increase brand visibility and engagement.
• Analyze market trends, customer behavior, and competitors to optimize digital strategies.
• Oversee content creation and digital assets, ensuring alignment with brand identity.
• Manage budgets for digital marketing and e-commerce activities, optimizing ROI.
• Collaborate with internal teams and external agencies to execute marketing initiatives effectively.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations.
• Support offline marketing efforts when necessary, ensuring an integrated marketing approach.
• Stay updated with industry trends, emerging technologies, and best practices in digital marketing and e-commerce.

Your Skills and Experience

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