Director, Global Enablement Operations

An overview of this role

As Director of Global Enablement Operations, you'll be at the heart of GitLab's revenue engine, leading the strategic operations that empower our global sales teams to succeed. Reporting to the Vice President, Global GTM Enablement & AI Strategy, you'll drive the systems, processes, and content that enable our field teams to effectively engage customers and drive growth. This role puts you at the intersection of technology, strategy, and people development - where you'll leverage cutting-edge AI solutions and data-driven insights to scale enablement across our global organization. You'll collaborate directly with our CRO and executive leadership team, making this role critical to GitLab's go-to-market success. The challenges are significant : managing complex global operations, aligning cross-functional teams, and ensuring our rapidly growing sales organization has the tools and knowledge they need to win in a competitive DevOps market.

What You'll Do

• Manage, coach, and develop a team of communications experts, tool enablement managers, and an analyst
• Collaborate and iterate directly with the CRO and the CRO leadership team to provide strategic communications guidance for key revenue-impacting field initiatives
• Oversee the management and iteration of GitLab's sales content management system, ensuring CRO LT, field leaders, and field sellers, plus key stakeholders, are engaged and informed on the platform's performance / ROI
• Lead sales content and messaging initiatives that support proactive go-to-market activities as well as document internal sales processes for various customer segments and all routes to market
• Champion efforts to define, maintain, and improve communication and alignment between Go-To-Market functions including Field, Marketing and Product teams. Champion the adoption of the GTM Enablement Framework
• Oversee the enablement project management system to ensure the optimal resources are staffed against the key priorities, adjusting plans accordingly
• Research and evaluate opportunities to leverage genAI solutions to improve operational effectiveness and efficiency across enablement
• Ensure alignment of field enablement content with key internal and external events, such as new product releases, campaigns, and essential industry trade shows
• Leverage Salesforce.com CRM infrastructure and AI technologies to craft enablement communications at scale for the globe and ensure all programs are data-driven
• Measure and report on the impact of sales enablement programs and initiatives. In addition, develop a feedback loop to ensure a data-driven approach to ongoing improvements

What You'll Bring

About the team

The Global GTM Enablement team is the strategic backbone that powers GitLab's revenue growth. We're responsible for equipping our global sales organization with the knowledge, tools, and processes they need to effectively engage customers and drive business results. Our team operates at the intersection of sales operations, learning and development, and strategic communications - creating scalable solutions that impact thousands of field professionals worldwide. What makes our team unique is our commitment to leveraging cutting-edge AI and data-driven insights to personalize and optimize the enablement experience. We're solving complex challenges around content management, cross-functional alignment, and performance measurement in a rapidly evolving DevOps market. The team collaborates closely with Sales, Marketing, Product, and Customer Success to ensure our go-to-market efforts are coordinated and effective.

How GitLab will support you

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex, national origin, age, citizenship, marital status, mental or physical disability, genetic information, or any other basis protected by law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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