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Senior Marketing Executive - Benefit Cosmetics

Senior Marketing Executive - Benefit Cosmetics

LuxasiaJakarta, Setia Budi, Indonesia
22 days ago
Job description

L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

Brand : Benefit Cosmetics

THE CONTEXT

Founded by twin sisters Jean and Jane Ford in the mid-1970s, Benefit enjoys a resolutely unique status in the realm of cosmetics brands. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women for whom taking care of themselves goes hand in hand with good humor. Their unique, fun and feel-good philosophy which aims to show that glamour suits all types of beauty, whatever their origins or style. In addition to cult products and bestsellers such as the multi-functional cheek and lip stain Benetint and the matte bronzing powder Hoola, new items regularly enrich the House’s repertoire of indispensable products. Always faithful to Benefit’s quirky and innovative positioning, these products enhance the daily lives of the numerous users – to be used without moderation!

YOUR IMPACT

The Senior Marketing Executive will play a critical role in driving Benefit Indonesia marketing efforts. This individual will be responsible for developing and implementing marketing strategies that align with our brand goals, overseeing campaign execution, analyzing performance data, and adjusting tactics as needed to maximize results. The ideal candidate will have a strong understanding of various marketing channels including digital, pr, ecommerce, and visual merchandising.

YOUR MISSION

Public Relations :

  • Develop comprehensive PR strategies that align with the overall marketing objectives.
  • Monitor effective benchmarks for measuring the impact of PR campaigns; analyze, review, and report on effectiveness to maximize results.
  • Identify trends in digital marketing and adapt strategies to best serve the interests of the company while keeping an eye on ROI.
  • Responsible for all (Ecom, Etail, and B&M) digital and print assets for Benefit Indonesia.
  • Plan and work on collaboration opportunities with like-minded brands or partners to develop PR / digital campaigns to drive sales and SOV.
  • Responsible for managing allotted budget for public events, KOL investments and PR related expenses.

Digital Marketing :

  • Work with Marketing Manager on digital and social strategies, drive digital and social initiatives drive online brand awareness & visibility.
  • Ensure all digital initiatives help achieve and attain Marcomm KPI and goals and driver sales conversion.
  • Execution of digital ad buy for Facebook & Tiktok via Ads Manager platform.
  • Monitor and manage Google My Business platform : replying to reviews, update store information, collating monthly reviews recap and identifying top services doors.
  • Compile marketing reports which include post event recaps and campaign launch analysis in the PR & Digital aspect
  • Responsible for managing the usage of digital advertisement investments.

    • Trade Marketing :

  • Support in the execution of all local trade marketing activations, consumer workshops and events, (Etail, Department Store, and Boutique).
  • Source for potential partnership with external stakeholders to drive recruitment and sales conversion in conjunction with the global and regional strategy, brand values, business needs and guidelines.

    • Ecommerce / Etail :

  • Grow brand visibility on our e-retailers’ website team (Sephora, Lazada & Zalora) by shaping star product launch plans with retailers, monitor brand presence and visibility on site and social media and increase brand reach on retailer’s digital channels.
  • Identify KOLs to push for mega Etail campaigns and livestreams (Lazlive / FB Live Selling), if needed
  • Work with SEA Ecomm team / Marketing Manager for creation of digital assets for mega campaigns.

    • Visual Merchandise :

  • Ensuring that regional VM guidelines and directions are being followed and managed.

    • Requirements

  • Bachelor’s degree in communications / marketing or related field; Master’s degree preferred.
  • A minimum of 3-5 years’ experience in public relations or digital marketing roles.
  • Proven track record designing and executing successful public relations campaigns at both a local and national level.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Excellent written, communication and interpersonal skills.
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    Marketing Executive • Jakarta, Setia Budi, Indonesia