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Senior Brand Manager

Senior Brand Manager

Tentang AnakDaerah Khusus Ibukota Jakarta, Jawa, Indonesia
30+ days ago
Job description

Overview

Join to apply for the Senior Brand Manager role at Tentang Anak .

This is a business leadership role designed for someone who can take full end-to-end responsibility for making a vertical succeed. You will drive cross-functional execution and be accountable for your vertical’s P&L, product portfolio, channel performance, and consumer retention. You will work closely with the Head of Brand and CEO to build your business in a way that is strategically sound and operationally realistic to take full ownership of each of our core consumer verticals : Nutrition, Skincare, or Children’s IP Products. You will focus on one vertical only, selected based on your strengths, interest, and fit with the business. You will work alongside other vertical owners and report directly to the leadership team. This is a rare opportunity to take full ownership of a high-potential business inside a mission-led, fast-growing brand.

What You Will Own

  • P&L and Growth : Drive revenue, margin, and sustainable customer economics
  • SKU Portfolio Strategy : Lead new product decisions, positioning, and lifecycle planning
  • Pricing & Value Proposition : Set strategies that balance affordability and perceived quality
  • Channel Execution : Work with Sales and Growth to scale online and offline distribution
  • Retention & Consumer Loyalty : Own repeat usage, CX feedback, and parent trust
  • Cross-Functional Prioritization : Coordinate across Brand, Ops, Product Dev, and Finance

Who Will Thrive in This Role

  • You’re passionate about one of our verticals (nutrition, skincare, or IP content)
  • You’re not just strategic, you also get things done and solve problems proactively
  • You’re comfortable with numbers, trade-offs, and fast iterations
  • You balance business logic and good taste, caring about how products perform and feel
  • You value humility, ownership, and clarity in how you lead

    • What Success Looks Like

  • You grow your vertical’s revenue and margin, while improving retention
  • You launch or relaunch key SKUs with strong PMF and commercial pull
  • You align the team behind 2-3 clear priorities per quarter, and execute them end-to-end
  • You build repeatable playbooks that can scale your vertical faster

    • Why Join Tentang Anak

  • Own your own business line inside a mission-led brand
  • Low ego & intellectual environment, close access to founders and function heads
  • Speed + structure, learn the FMCG playbook, but execute with startup agility
  • Make a real difference, help shape how parents across Indonesia make product decisions
  • Clear path to grow, top performers will step into leadership roles

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Strategy / Planning and Business Development

    • Industries

  • Retail Health and Personal Care Products

    • Referrals increase your chances of interviewing at Tentang Anak by 2x

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    Senior Brand Manager • Daerah Khusus Ibukota Jakarta, Jawa, Indonesia