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Associate Performance Marketing Manager

TravelokaIndonesia

4 days ago

Job description

Join to apply for the Associate Performance Marketing Manager role at Traveloka

Develop and implement high-performing campaign management and execution of display advertising strategies to drive brand awareness, traffic, and conversions.

Responsibilities

Manage and optimize display campaigns across various platforms (Google Display Network, YouTube, Meta, TikTok, programmatic networks, etc.)
Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms
Conduct A / B testing and other testing methodologies to continuously improve ad performance and ROI
Identify optimization opportunities / growth
Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
Monitor and report on key performance metrics, providing actionable insights and recommendations
Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
Execute and prioritize all the tasks / activities within the managed campaigns
Develop and maintain a testing roadmap to continuously improve campaign effectiveness
Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team
Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or services are delivered

Requirements

Graduated from reputable university. Bachelor\'s degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

4+ years of experience in digital marketing with a focus on display advertising

Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

Experience with A / B testing and performance optimization techniques

Proven track record of managing and optimizing display advertising campaigns

Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

Strong attention to detail and organizational skills

Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc.)

Proficient in Facebook Manager, TikTok and Google Ads Manager is a must

If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries : Software Development

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Performance Marketing • Indonesia