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Performance Marketing Manager / Senior Manager

Performance Marketing Manager / Senior Manager

LuxehouzeDaerah Khusus Ibukota Jakarta, Jawa, Indonesia
15 days ago
Job description

Responsibilities

  • Strategy & Planning

Develop and execute performance marketing strategies across Meta, Google, and other relevant paid channels.

  • Set clear growth and ROI targets aligned with business objectives.
  • Identify and test new digital channels, ad formats, and audience strategies to drive incremental growth.
  • Own end-to-end media planning and strategy across digital channels (paid social, search, display, affiliates, etc.) to maximize ROI and brand impact.
  • Develop and optimize annual / quarterly media plans, including forecasting, spend phasing, and performance scenario modeling.
  • Campaign Execution & Optimization

    • Lead end-to-end campaign management : planning, setup, testing, monitoring, optimization, and reporting.

  • Implement A / B testing across creatives, audiences, placements, and bidding strategies.
  • Ensure budget allocation maximizes ROAS while balancing customer acquisition and retention goals.
  • Maintain high-quality creative and messaging synergy with the brand and product teams.
  • Team Leadership & Collaboration

    • Mentor, guide, and upskill team members to execute efficiently.

  • Collaborate with cross-functional teams (content, design, product, sales) to align marketing initiatives.
  • Manage relationships with external agencies, partners, and platform reps.
  • Analytics & Reporting

    • Own performance dashboards and ensure data‑driven decision‑making.

  • Analyze campaign metrics (CAC, ROAS, AOV, CTR, CPM, etc.) and derive actionable insights.
  • Present regular reports to management, highlighting wins, learnings, and next steps.

    • Requirements

  • 7+ years of hands‑on performance marketing experience (luxury, e‑commerce, or high‑value product categories preferred).
  • Proven track record of scaling paid campaigns profitably across Meta & Google.
  • Proven experience in media planning and strategy, translating business objectives into effective cross‑channel marketing plans and budget allocations.
  • Strong experience managing budgets of at least 6 figures.
  • Prior experience leading a small team (or mentoring juniors) is a plus.
  • Expert in Meta Ads Manager, Google Ads, and Google Analytics (GA4).
  • Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs).
  • Strong analytical skills : able to turn data into strategic decisions quickly.
  • Up‑to‑date knowledge of ad tech, trends, and platform updates.
  • Creative testing mindset : identify winning creatives and scale them.
  • Strong project management and leadership skills, balancing strategic thinking and execution.
  • ROI‑driven and highly accountable for results.
  • Fast learner, agile, and thrives in a performance‑focused, fast‑paced environment.

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