B2C Marketing - Bangkok, Thailand

Opportunity

This role is central to driving Discova’s consumer-facing growth strategy. The Direct-to-Consumer Marketing Lead will own and optimise our marketing efforts across OTA platforms, our direct website, and in-destination sales channels. The successful candidate will blend strategic thinking with hands-on execution to elevate our experiences, drive conversion, and maximise revenue. This is a commercially focused role requiring a deep understanding of the travel customer journey, performance marketing, and Sales channel-specific dynamics.

Your main responsibility is :

• Lead the development and execution of integrated marketing strategies across OTA, direct website, and in-destination sales.
• Collaborate with products, sales, and operations to align marketing with commercial goals.
• Develop compelling content and campaigns tailored to each channel and audience segment.
• Oversee delivery of digital assets across paid and organic channels.
• Ensure brand consistency and localisation across markets.
• Use analytics tools (Google Suite, CRM, OTA dashboards) to monitor performance and inform decisions.
• Implement SEO / SEM strategies to drive organic growth.
• Develop dashboards and reporting frameworks for internal stakeholders.
• Build and maintain strategic relationships with OTA partners, local vendors, and tourism boards.
• Identify and execute co-marketing opportunities.
• Support product launches and destination campaigns with tailored marketing plans.
• Take ownership for management of the Kaura and Kaura Collective Brands.
• Collaborate with product and sustainability teams to surface Discova’s community impact initiatives across all sales channels.
• Ensure our responsible travel products are positioned as core to our brand identity and value proposition.
• Develop marketing narratives that highlight our commitment to local communities, carbon reduction, and ethical tourism.
• Integrate community impact messaging into campaigns.

The Attributes :

About Us

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