Vice President, Affiliate B2C Operation (Influencers & KOL Management)

Responsibilities

• Define and execute a KOL / influencer strategy for Indonesia (short-form video, livestream, Instagram, YouTube, blogs) aligned to acquisition, retention and category priorities.
• Proactively recruit, vet and sign high-potential KOLs across macro / micro / nano tiers and niche verticals; grow a diverse pipeline to meet seasonal and campaign needs.
• Lead end-to-end KOL campaign operations : briefing, creative direction, content calendars, tracking setup, launch, monitoring, optimization and post-campaign reconciliation.
• Establish onboarding processes, performance tiers, incentive schemes and long-term partner development plans to improve lifetime value and content quality.
• Collaborate with Creative, Marketing, Category & Merchant teams to co-develop assets, promo mechanics and landing experiences that maximize KOL-driven conversion.
• Implement tracking & attribution for KOL-driven traffic and orders (affiliate links, coupon codes, tracking tokens); ensure accurate settlement and fraud controls.
• Monitor content performance and quality (views, engagement, click-through, conversion); translate insights into creative & targeting recommendations.
• Build reporting dashboards and KPI frameworks to measure partner ROI, content ROAS and pipeline health; present actionable insights to stakeholders.
• Manage relationships with influencer agencies and external talent managers; scale operations via partnerships when needed.
• Coach and lead local team members or contractor resources involved in influencer operations.

Job Requirements

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