Marketing Communication Manager – Sheraton Hotels & Resorts, Bandung

Responsible for completing a marketing plan for the property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
• Develops a leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Maintains updates, and manages all web sites.
• Coordinates offer and information for all publications and inserts with regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
• Manages marketing budget throughout year.
• Provides regular tracking / ROI and analysis of promotions and website / email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
• Ensures consistency in individual property’s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

Building Successful Relationships that Generate Sales & Marketing Opportunities

Additional Marketing Responsibilities

About Sheraton Hotels & Resorts

Sheraton Hotels and Resorts is an international hotel chain owned by Marriott International. As of June 30, 2020, Sheraton operates 446 hotels with 155,617 rooms globally, including locations in North America, Africa, Asia Pacific, Central and South America, Europe, the Middle East and the Caribbean, in addition to 84 hotels with 23,092 rooms in the pipeline.

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