Brand & Marketing Lead (Rahasia Fragrance)

Brand & Marketing Lead (Rahasia Fragrance) – United Creative

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Overview

Brand & Marketing Lead responsible for translating brand vision into impactful marketing initiatives, owning campaigns, planning product launch strategies from concept to go-to-market, and leading integrated marketing across digital, e-commerce, retail, and offline activations.

Responsibilities

• Translate the brand vision into impactful marketing initiatives.
• Own and execute brand campaigns that build awareness, strengthen positioning, and drive consumer engagement.
• Plan and deliver product launch strategies, from concept to go-to-market execution, ensuring a consistent story across channels.
• Lead integrated marketing efforts across digital, e-commerce, retail, and offline activations.
• Ensure brand consistency by implementing communication guidelines, key visuals, and messaging across all touchpoints.
• Conduct market and consumer research to identify opportunities, track trends, and refine brand activities.
• Manage budgets and timelines to deliver campaigns on schedule and within cost.
• Report results and insights directly with clear recommendations for future improvements.

Requirements

Seniority level

Employment type

Job function

Industries

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