Talent.com
Account Development Head

Account Development Head

Amar BankDaerah Khusus Ibukota Jakarta, Jawa, Indonesia
1 day ago
Job description

About the Job

  • Amar Bank Bisnis App is the next‑generation digital banking and financial solution for Indonesia’s ecosystem — empowering small and medium business owners with smart financial tools, credit access, and business management features.
  • As Account Development Head , you will lead the growth of one of Amar Bank’s strategic digital initiatives. Your mission : to drive massive user acquisition, engagement, and conversion among Indonesia’s millions of entrepreneurs.
  • You will own the end‑to‑end growth and user acquisition strategy for Amar Bank Bisnis App — combining product growth tactics, offline and digital marketing, partnerships, and data‑driven experimentation to accelerate adoption and retention. This is a senior leadership role requiring a mix of strategic thinking, executional excellence, and cross‑functional influence

Responsibilities

  • Growth Strategy : Develop and execute an integrated user acquisition strategy (organic + paid) to achieve customer growth targets.
  • Marketing Leadership : Lead all user acquisition initiatives and coordinate with related functions. The initiatives include positioning Amar Bank as a key opinion leader in digital banking and digitalization
  • Product‑Led Growth : Collaborate with Product, Data, and Engineering teams to optimize onboarding, activation, and retention through growth loops and funnel optimization.
  • Partnership Development : Build acquisition partnerships with platforms, marketplaces, and business communities.
  • Analytics & Experimentation : Drive A / B testing, cohort analysis, and marketing attribution to continuously improve CAC and conversion rates.
  • Team Leadership : Build and lead a high‑performing team across acquisition, digital marketing, and growth analytics.
  • Budget Ownership : Manage and optimize multi‑channel acquisition budgets to maximize ROI.
  • Brand Integration : Ensure acquisition campaigns align with Amar Bank’s brand and compliance standards.

    • Requirements

  • Possess 8–12 years of experience in digital growth, user acquisition, or marketing leadership roles, preferably within securities platforms, digital banking, crypto platforms, fintech funding‑side, or MSME‑focused applications
  • Strong Analytical Skills with deep understanding of growth metrics (CAC, LTV, retention, conversion) and data tools (Google Analytics, Firebase, Amplitude, etc.).
  • Experience managing cross‑functional teams (marketing, product, data).
  • Entrepreneurial Mindset with hands‑on, experimental, and outcome‑driven – thrives in fast‑moving startup or digital bank environments.
  • Excellent communication and storytelling ability in English and Bahasa Indonesia.

    • #J-18808-Ljbffr

    Create a job alert for this search

    Head • Daerah Khusus Ibukota Jakarta, Jawa, Indonesia