Location : Bandung, Indonesia Industry : Muslim Fashion Retail Reports to : Director Key Responsibilities
Focus on sales in online marketplace and social media !
Develop and execute digital marketing strategies to grow online sales and enhance brand visibility. Increase product sales and visibility on online marketplaces (e.g., shopee, tokopedia, lazada). Optimize social media channels (e.g., whatsapp, tiktok, instagram) to drive engagement, conversions, and ultimately, revenue. Build and manage partnerships with key opinion leaders (kols), influencers, and content creators. Coordinate with digital marketing agencies as needed for campaign execution or performance marketing. Establish and maintain strong relationships with e-commerce platform representatives. Monitor campaign performance, analyze key metrics, and adjust strategies to improve roi. Collaborate with internal teams (creative, content, sales) to align digital initiatives with overall business goals. Stay updated on digital trends, platform algorithms, and consumer behavior, especially within the muslim fashion market.
Qualifications :
Qualifications Bachelors degree in marketing, communications, or a related field. 35 years of experience in digital marketing, preferably within fashion retail or e-commerce. Strong knowledge of online marketplaces and social media marketing. Proven experience in influencer / kol marketing and collaborating with content creators. Familiarity with digital marketing tools (e.g., meta ads manager, tiktok ads, google analytics). Strong analytical, communication, and project management skills. P passion for fashion and familiarity with modest wear trends is a plus.
Why is This a Great Opportunity :
Drive brand growth in a booming niche :
Lead strategies on high-impact platforms (Shopee, Tokopedia, TikTok, Instagram) to grow online sales and visibility in Indonesias rapidly expanding Muslim fashion market .
Collaborative, cross-functional leadership :
Partner with influencers / KOLs, digital agencies, and internal teams (creative, content, sales) to execute integrated campaigns that convert and engage .
Full control of performance-driven campaigns :
Own campaign metricsfrom execution, monitoring, to ROI optimizationbuilding your skills in data analytics and digital tools (Meta Ads Manager, TikTok Ads, Google Analytics) .
Position in this fast-growing market :
Join a Muslim fashion retailer at the forefront of Indonesias modestwear industrya segment experiencing strong growth in local and global markets .