This job offer is not available in your country.

Consumer Brand Marketing Manager - Integrated Marketing (TikTok Shop by Tokopedia) - Indonesia

TikTokDaerah Khusus Ibukota Jakarta, Jawa, Indonesia

5 days ago

Job description

Get AI-powered advice on this job and more exclusive features.

Responsibilities

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
Consumer Marketing leads end to end consumer-facing marketing campaigns, to serve a variety of business objectives that translates into marketing initiatives. The role is for an all-around generalist with a strong understanding of consumer behavior, business challenges, brand values & competitors. He / she will be the center of collaboration across functions to create the most compelling campaign in the market.
Formulate marketing strategy to support the company's objectives, such as Mega Sales campaign awareness, new feature introduction, brand building and the likes with sound knowledge
Campaign budgeting together with multiple stakeholders, including planning, tracking & reporting
Measure targets for each marketing initiative, ranging from increasing certain brand awareness metrics to various media channel's performance result
Consistent exploration in-app & out-app new media formats for better awareness-consideration-conversion objectives
Initiating users research / market trends to reveal new consumers insights
Leading cross functional coordination between multiple stakeholders with clear structure & cadence

Qualifications

Minimum Qualification(s)

Minimum 3+ years of experience in brand management / marketing research / advertising agency with proven experience in identifying deep understanding of brand building, media channels and integrated marketing campaign operation

Research & Analysis : Understanding Brand Health Tracking metrics, able to dissect important information to identify needs & gaps from consumers vs competitors; able to analyze insights from : consumers, users' behavior within platform & competitors' marketing activities & turn it into foundation of solid marketing strategies

Marketing Strategy Framework : Able to translate the company's business objective into actionable marketing initiatives, contribute in creating a 360 Marketing proposal including : Out-app & In-app media strategy, Social Media plan, Creators strategy, PR, In-app journey

Narrative Building : Accountable for creative materials output. Able to work with various creative teams and give clear briefs & directions & produce high quality marketing materials for online & offline marketing activities purposes

Preferred Qualifications

Project Management : Great organizational skills and ability to prioritize workloads to meet competing deadlines while being a proactive and a fast learner, with the ability to adapt quickly to changes

Passion for Consumer : Up-to-date with the cultural trends and best practices in Indonesia on mobile and content business

Attention to Detail : Keen eye for detail to ensure all marketing materials are accurate, campaign materials setup in timely manners, and error-free execution.

Continuous Learning : Commitment to ongoing learning and staying up-to-date with the latest marketing trends and best practices.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

Referrals increase your chances of interviewing at TikTok by 2x

Get notified about new Brand Manager jobs in Jakarta, Jakarta, Indonesia .

Kota Tangerang, Banten, Indonesia 4 days ago

West Jakarta, Jakarta, Indonesia 20 hours ago

East Jakarta, Jakarta, Indonesia 3 weeks ago

#J-18808-Ljbffr

Create a job alert for this search

Marketing Manager Manager • Daerah Khusus Ibukota Jakarta, Jawa, Indonesia