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senior brand manager

senior brand manager

RecruitFirstJakarta, ID
3 days ago
Job description

Overview

Who you'll be working for

Multinational FMCG

What requirements you'll need to be eligible

  • Bachelor’s Degree in Marketing or equivalent.
  • Minimum 7 years experience in brand / product management / marketing, preferably in the consumer goods industry. Marketing leadership experience. Proven track record of delivering topline and marketing KPIs (driving share and penetration). Leading a cross-functional leadership team. Experience in managing agencies Experience in managing digital & social channels and programs : Digital & social demand creation and fulfilment. Proven experience in developing and implementing effective and integrated brand plans

What you'll be doing on the job

  • Lead the development of the Brand Marketing Plan.
  • Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
  • Lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
  • Lead in ongoing analysis and review of consumer, category, channel / customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
  • Build productive working relationships with the key interfaces (as indicated below) to manage the brand’s day-to-day operations, and external partners and agencies.
  • Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
  • Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P – Proposition, Product, Packaging, Pricem, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity / Health)
  • Involve in NPD launch management, building launch plans, customer sell-in and legal and regulatory issues.
  • Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
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    Brand Manager • Jakarta, ID