Merchant Planning, Budgeting & Planning (Ads), ShopeeFood
Role at Shopee. Develop and identify advertising strategies and key levers to enhance performance across Search & Recommendation Ads, as well as Banner Ads. Analyze growth opportunities through performance reviews and competitor analysis. Manage and drive experiment plans to continuously optimize ad algorithms and logic. Collaborate closely with cross-functional stakeholders, including local and regional business and product teams. Manage and enhance ads performance for high-investment merchants. Develop and implement tailored ad strategies to meet individual merchant needs.
Responsibilities
- Develop and identify advertising strategies and key levers to enhance performance across Search & Recommendation Ads, as well as Banner Ads.
- Analyze growth opportunities through performance reviews and competitor analysis. Manage and drive experiment plans to continuously optimize ad algorithms and logic.
- Collaborate closely with cross-functional stakeholders, including local and regional business and product teams.
- Manage and enhance ads performance for high-investment merchants.
- Develop and implement tailored ad strategies to meet individual merchant needs.
Requirements
Minimum 3 - 5 years’ experience in developing ad strategies, preferably within the food delivery or ride-hailing industry.Strong analytical abilities with excellent English communication skills (both written and verbal).Proven ability to thrive in a fast-paced environment.Experience in finance, budgeting, and planning is preferred.Proficiency in SQL is an advantage.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Strategy / Planning, Analyst, and ConsultingIndustries
Internet Marketplace Platforms and Technology, Information and Internet#J-18808-Ljbffr