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Overview
We are seeking a creative and data-driven TikTok Manager to grow Tentang Anak's user base and engagement on TikTok. This role will be responsible for planning, creating, and executing content strategies, ensuring alignment with brand goals and audience preferences. The ideal candidate is skilled in content creation, analytics, and audience engagement and thrives in a fast-paced, growth-focused environment.
Content Production
- Create a minimum of 2 TikTok contents per day per platform in line with the brand voice and communication strategy (excluding backup / adhoc content).
- Manage the end-to-end production process : trend research, scripting, shooting, editing, and uploading with optimized captions, hashtags, and music.
- Ensure consistency in visual, audio, and storytelling quality to meet brand standards.
Performance Monitoring & Reporting
Prepare weekly and monthly reports on platform growth (followers, engagement rate, views, reach).Measure content effectiveness against KPIs (e.g., consistency of reach and growth rate).Provide data-driven insights for future content strategies.Ideation & Innovation
Actively research TikTok trends (algorithm, formats, music, challenges).Propose creative content ideas relevant to the target audience while maintaining brand positioning.Experiment with new formats (interactive, duet, short storytelling, series).Rapid Response
Quickly capture viral trends and translate them into brand content in a short timeframe.Recommend reactive content that aligns with brand identity without compromising quality.Creative & Collaborative Mindset
Collaborate closely with the content team, designers, and brand strategists to maintain consistent tone & voice.Balance algorithm-driven and brand-driven content to ensure growth without damaging brand image.Stay open to feedback and actively contribute creative input for cross-platform campaigns.Requirements
5 years of working experience in the content and creative industryProven experience as a content creator is a plus, someone who grows their own social media accountProven experience in managing and growing TikTok, preferably within the parenting or FMCG industry.Strong understanding of each platform’s algorithms, content types, and best practices.Creative thinker with excellent writing and captioning skills.Proficient in social media analytics tools and able to translate data into actionable insights.Strong project management skills and attention to detail.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
OtherIndustries
Packaging and Containers Manufacturing#J-18808-Ljbffr