Demand and Supply Planning Manager

Demand & Supply Planning Manager plays a pivotal role ensuring product availability, optimizing inventory, and aligning supply with demand to achieve revenue targets in General Trade (GT) and FMCG distribution. Positioned within the Market Expansion team, this role acts as a bridge between commercial, product, procurement, PPIC, and distribution functions, and is responsible for building robust demand forecasting models, supply planning strategies, and replenishment frameworks that enable sustainable growth across regions, categories, and reseller channels.

The position requires strong analytical capability, FMCG / GT supply chain expertise, and the ability to integrate data-driven forecasting with market intelligence (including regional nuances, sales-out trends, and distribution network expansion). It ensures product pipelines are managed effectively, principals are supported with clear demand signals, and stock levels are optimized to balance cost and service‑level requirements.

Key Responsibilities

• Develop accurate demand forecasts by consolidating sales trends, market intelligence, promotion plans, and historical data.
• Partner with Trade Marketing, Sales, and Principal Management teams to align forecast with business strategies and GT market dynamics.
• Lead S&OP (Sales & Operations Planning) cycle for GT channel, ensuring cross‑functional alignment.
• Translate demand forecasts into supply plans, coordinating with PPIC, Procurement, and Logistics.
• Optimize safety stock, MOQ, and reorder levels across multiple regions and distribution hubs.
• Develop and maintain dashboards for forecast accuracy, stock availability, fill rate, and service‑level KPIs using Tableau, SQL / queries, or similar BI tools.
• Partner with BI / Data teams to automate reporting processes and enhance real‑time visibility of supply chain performance.
• Present actionable insights and data storytelling to management and cross‑functional teams.
• Ensure supply continuity for top‑of‑mind and principal products to guarantee market coverage and target revenue delivery; support product pipeline launches by securing required supply for target regions and categories; identify supply risks and bottlenecks in new markets and propose mitigation plans.
• Provide input for new principal onboarding and negotiation by validating demand potential and supply feasibility.
• Build and maintain dashboards tracking forecast accuracy, stock availability, fill rate and service levels.
• Continuously improve forecasting accuracy by leveraging statistical models and incorporating GT‑specific insights.
• Report performance to Head of Supply Chain and Market Expansion leadership, recommending actions to optimize revenue and supply chain efficiency.
• Lead, coach, and develop a team of demand planners and analysts (where applicable).
• Act as the key liaison between commercial, PPIC, procurement, and distribution operations.
• Partner with finance to ensure alignment of demand plans with revenue, cash flow, and working capital targets.

Required Qualifications

Seniority level

Employment type

Job function

Industries

Referrals increase your chances of interviewing at Evermos by 2x

Get notified about new Demand Supply Planning Manager jobs in Greater Bandung .

#J-18808-Ljbffr