Head of Trade Marketing (Electronics)

Monroe Consulting Group Indonesia is recruiting on behalf of a global home appliances company. Our respected client, Electrolux, is seeking a Head of Trade Marketing to be based in Jakarta, Indonesia. This role will be reporting directly to the Country General Manager .

Responsibilities :

• Develop and execute a comprehensive retail and shopper marketing strategy to drive sell-out and deliver exceptional in-store consumer experiences.
• Create and align annual trade marketing plans with key accounts, product launches, and business objectives.
• Own and manage the trade marketing budget, ensuring high ROI through regular analysis and improvement initiatives.
• Lead the planning and execution of national consumer promotion programs, including concept development, implementation, and post-campaign evaluation.
• Oversee in-store execution, ensuring alignment with brand guidelines and timely deployment of displays, POSMs, and campaign materials.
• Manage a team including Trade Marketing Operations Specialist, Trainer, and Promoter Manager to ensure excellent execution and training quality across retail channels.
• Define KPIs, monitor performance, and coach team members for continuous development.
• Foster cross-functional collaboration with Sales, Product Line, and Regional Marketing teams.
• Actively participate in the regional Retail and Shopper Marketing community, sharing best practices and learning from peers.

Requirements :